WHAT EXACTLY IS IT? Crowdfunding is a very efficient form of micro-financing from the bottom,  thanks to the visibility offered from the online Platforms.Traditionally a startup or business that wants to raise capital needs to make a business plan, do market research, create a prototype and propose it to the judgment of possible investors.These are usually banks, big corporations, investment funds, incubators like Academy of Entrepreneurs, angel investors, or capital ventures.

Crowdfunding can be also seen as a funnel where at the top there is the founder and at the bottom all the investors and the crowdfunding platform.

HOW DOES IT WORK?

A person or a startup who has a project and the necessity to finance it will ask the chosen platform to publish the project online.

If the campaign reaches its objective, it will receive the fund in exchange of a commission payable to the platform.

ADVANTAGES

Is not only a valid way to obtain capital but also offers the possibility to generate engagement around the product, to enlarge the audience and the supporters even when the campaign has finished.

Just think about the PEBBLE crowdfunding campaign. They raised over $1 million within the first hour and kept generating interest even after the campaign.

Digital marketing skills are the major key to success.

7  BEST CROWDFUNDING PLATFORM of 2021

Best overall:  Kickstarter
Runner up: Indiegogo
Best for non-profit:  Causes
Best for creators: Patreon
Best for personal fund-raising:  GoFundMe
Best for equity crowdfunding:  Circle up
Best for businesses loan: Lendingclub

WHICH KIND OF CROWDFUNDING ARE AVAILABLE?

There are 4 types of crowdfunding and the choice will depend on the kind of product or service that is offered and the start-up’s objective.

Donation Crowdfunding consists in a simple donation, where the person who is donating will not receive any reward or quote

Reward crowdfunding raises  funds by reaching out to supporters, who receive a small gift or product in exchange

Equity Crowdfunding the contributor become an investor and will receive his shares.

Lending Crowdfunding: the money will be repaid by the borrower, with  interest, but  shares are  involved in the deal.

One of our Legend Joy, just hit 10k on Kickstarter to finance her Sustainable Fashion Brand Evanana Active . Do you want to know how?  Check out her youtube video here

If you have any further questions or doubts don’t hesitate to contact us or reach out to us on Social Media.

We are currently offering a Bootcamp on Crowdfunding of 4 weeks in October, starting on the 11th, write to info@aestudy.com  or  sign up here!